The Social Media
Game Strategy
You're getting views, but not from people who'd ever buy. This book shows you who is really watching on social media, what each type of person wants, and how to get the right ones to notice you and become customers.
Know the players.
Win the game.
Every platform works like a game with the same cast of characters, and each one wants something you can predict. Once you can see who's who, you stop posting blind and start making moves that build on each other.
The 7 People in the Game
The app, casual scrollers, ready buyers, the creators who entertain, the creators who teach, and brands. Meet everyone involved and what each one is really after.
What Each One Wants
Work out what every person in the game wants. Give them more of it and they push your content further, on their own.
Getting Seen vs Getting Sales
Every platform rewards two different things at once, and most people chase the wrong one. Learn which to focus on, and exactly when to switch.
Why People Share
The simple reason people pass a post on to their friends, and how to earn more shares on purpose instead of hoping for them.
Read this if…
- You're getting views, but not from people who'd ever buy.
- You can't explain why some posts land and others die.
- You want a framework you can reuse, not random tactics.
- You're ready to play the conversion game, not just chase reach.
"Social media is one giant game. The secret to winning it is understanding why different players make the decisions they make."
— FROM THE SOCIAL MEDIA GAME STRATEGYThis is Book 01 of three.
The Game Strategy shows you who to aim at. Add the Content Engine and the Algorithm Decoded for the complete system, and save over £14 versus buying all three on their own.